Privacy Policy

Who We Are

Arenalytics is a specialized analytics platform powered by Measured Reporting (MR). We operate arenalytics.ca to provide arena audience intelligence services. This privacy policy explains how we collect, use, and protect information when you visit our website or use our services.

Our Data Philosophy

Arenalytics is built on privacy-first principles. The audience intelligence we provide to our clients uses only anonymized, aggregated, and consented mobile location data. We never track, identify, or profile individual people. All insights are derived from population-level patterns that protect individual privacy while delivering actionable business intelligence.

Information We Collect

Personal Information

When you contact us through our website or request information about our services, we may collect:

• Name and email address
• Company or organization name
• Phone number (if provided)
• Information about your interest in our services

Non-Identifiable Information

Like most websites, we automatically collect certain technical information when you visit our site, including:

• Browser type and operating system
• IP address
• Pages visited and time spent on site
• Referring website

We use cookies and similar technologies for site functionality, analytics, and to improve your experience.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested information
• Deliver and improve our services
• Send relevant communications about our offerings (you can opt out at any time)
• Analyze website usage to improve user experience
• Comply with legal obligations

Information Sharing

We do not sell your personal information. We may share information with:

• Service providers: Third parties who help us operate our website and deliver services, bound by confidentiality agreements
• Affiliated companies: Measured Reporting and related entities, who maintain equivalent privacy protections
• Legal requirements: When required by law or to protect our rights

Data Security

We implement commercially reasonable technical and organizational safeguards to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, provide our services, or comply with legal requirements.

Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or delete your data. To exercise these rights, please contact us using the information below.

Changes to This Policy

We may update this privacy policy from time to time. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us at:

Email: info@arenalytics.ca